Advertise on The Point: Call 707-786-5104!

What’s the Point?

The Point is Humboldt County's home of the best rock n roll of all time all the time. We are live and 100% local. What's the best rock n roll of all time? Classic Rock, Hard Rock, Folk Rock, and Rock of the 80's all put together to give you the greatest mix of music. They are all the songs you know and can sing along with!!! All your favorites found in one place. 100.3 and 102.9 KWPT the Point.

Apparently the Point has grown just too big for it's britches, so.. we need to move up a pant size.. You will of course always find us on 100.3 and streaming online right here, but, starting November 15th - we will be moving up the dial from 102.7 to our new home at 102.9.  There is no need to freak out.. Just think of it as our belts got too tight.. We needed just a couple more frequencies to get really comfy. So again - Nothing is changing about the Point. Still the same great music and hosts, only moving up in the world.. to 102.9.. Our new home.  Live and Local Rock n Roll Radio - 100.3 and 102.9 The Point!

As your local rock radio station, we care about our neighbors loved ones.. That includes those of the furry four legged variety.  We know how horrible it feels to have one of your pets disappear, and that's why we created The Paws Cause.  We've created an entire site devoted to helping you find your lost friends.  The Paws Cause site gives you the opportunity to upload a picture of your lost pet, give a graphic google map location of where they were last known to be AND creates a printable flyer with all the pertinent information of your missing friend.. And on top of that -- it immediately sends an email alert to the Point studio so we can announce your lost pet on air.. Lost your pet? Post it on Paws Cause.. 

Tune in this Tuesday at 6 p.m. to hear Ringo Starr's Give More Love as the Album of the Week in its entirety, cover to cover through the hits and the deeper cuts. Album of the Week is sponsored by Wildberries Marketplace, Folie Douce, Tree Tactics, and The Humboldt Corner and can be found each and every Tuesday only here on The Point.

Put your ad dollars on the Northcoast's only Live and 100% Local Classic Rock Station!  We love our sponsors and believe in supporting all of the fine businesses that believe in us.  To make it happen for your business, call one of our down to earth and whip smart sales folk at 707-786-5104.  You and your business will be glad you did.  

Lovingly stitched by the fine folks at Fortuna Stitchwitch. Make your own Point attire, customized to your desires.. Just click here to start shopping for the finest Point Paraphernalia..