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What’s the Point?

The Point is Humboldt County's home of the best rock n roll of all time all the time. We are live and 100% local. What's the best rock n roll of all time? Classic Rock, Hard Rock, Folk Rock, and Rock of the 80's all put together to give you the greatest mix of music. They are all the songs you know and can sing along with!!! All your favorites found in one place. 100.3 and 102.7 KWPT the Point.

Bivalve madness is nigh. Join in on the fun with the 10th Annual Point Shuck and Swallow contest - Saturday June 18th at 2pm on the Main Stage at the 26th Annual Arcata Bay Oyster Festival!  We need 5 teams of 2 - Comprised of one Pro Shucker and one disgustingly ambitious Swallower.  Think you can stomach approx 4 dozen oysters?  Can you get em shucked in under 5 minutes?  That is the chaos that ensues.  Want to take part? Let us know.. First come.. first served. Join in - Call in your team at 786-5978 or email us at

We know you love Pink Floyd.  So do we.  We also know that Roger Waters and Gilmour are never gonna mend fences.  So the best thing that you can do to hear live Pink Floyd - is catch House of Floyd.  May 28th - at the Sapphire Palace at Blue Lake Casino and Hotel. Stellar Floyd recreations and a laser light show included.  We have 10 pairs of tickets to give out to you. To win - Tune in every weekday from 6a-6p May 23rd- 27th.  Hear a Pink Floyd tune - be the first to call in at 786-5978 to get entered in to win the opportunity to catch House of Floyd.  Winners will be pulled on Friday the 27th.  Flying Pigs, Laser light show, and the astounding sounds of House of Floyd, May 28th at Blue Lake Casino and Hotel. 


The unsung heroes of Radio.. Meet the pets of The Point. These are fine creatures that keep your radio friends sane. And in many cases.. Rock out to the Point with the rest of us. Please come to our Food For Fido drive (Feb 22-26th 2016) and take some photos of your Point pet so we can add them to the crew. Or -- email us a photo of your loved animal at and we'll post it here for you!

Point Pet Gallery at


As your local rock radio station, we care about our neighbors loved ones.. That includes those of the furry four legged variety.  We know how horrible it feels to have one of your pets disappear, and that's why we created The Paws Cause.  We've created an entire site devoted to helping you find your lost friends.  The Paws Cause site gives you the opportunity to upload a picture of your lost pet, give a graphic google map location of where they were last known to be AND creates a printable flyer with all the pertinent information of your missing friend.. And on top of that -- it immediately sends an email alert to the Point studio so we can announce your lost pet on air.. Lost your pet? Post it on Paws Cause.. 

Tune in this Tuesday at 6 p.m. to hear Iggy Pop's Lust for Life as the Album of the Week in its entirety, cover to cover through the hits and the deeper cuts. Album of the Week is sponsored by Rita's Margaritas & Mexican Grill and can be found each and every Tuesday only here on The Point.

Put your ad dollars on the Northcoast's only Live and 100% Local Classic Rock Station!  We love our sponsors and believe in supporting all of the fine businesses that believe in us.  To make it happen for your business, call one of our down to earth and whip smart sales folk at 707-786-5104.  You and your business will be glad you did.  

Lovingly stitched by the fine folks at Fortuna Stitchwitch. Make your own Point attire, customized to your desires.. Just click here to start shopping for the finest Point Paraphernalia..