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What’s the Point?

The Point is Humboldt County's home of the best rock n roll of all time all the time. We are live and 100% local. What's the best rock n roll of all time? Classic Rock, Hard Rock, Folk Rock, and Rock of the 80's all put together to give you the greatest mix of music. They are all the songs you know and can sing along with!!! All your favorites found in one place. 100.3 and 102.9 KWPT the Point.

Apparently the Point has grown just too big for it's britches, so.. we needed to move up a pant size.. You will of course always find us on 100.3 and streaming online right here, and firmly established now at our new home at 102.9.  Our new home.  Live and Local Rock n Roll Radio - 100.3 and 102.9 The Point!

March 26th-30th catch the Point crew as we broadcast live from some of your favorite local feed stores to raise food funds and awareness for the animals of Humboldt County.  The Food for Fido and Felix drive will benefit the fine works of the Humboldt Animal Rescue Team (H.A.R.T.), The Humboldt Spay and Neuter Network and Redwood Pals.  We will be broadcasting live from A&L Feed in McKinleyville on Monday the 26th from 10-6p, Humboldt Pet Supply in Arcata on Tuesday the 27th from 10-6, Myrtle Avenue Pet in Eureka Wednesday the 28th 10-6p , NHS-Fortuna Feed on Thursday the 29th from 10-6p and at Arcata Pet Supplies on Friday the 30th from 10-6p. We will hear from the many animal rescue and welfare organizations that keep our furry friends safe and healthy.  Please come by, buy an extra bag of food, donate what you can and help the Point help the animals - March 26th-30st.  Oh.. and bring your pooch, we love your dog.. We'll bring treats.. 

As your local rock radio station, we care about our neighbors loved ones.. That includes those of the furry four legged variety.  We know how horrible it feels to have one of your pets disappear, and that's why we created The Paws Cause.  We've created an entire site devoted to helping you find your lost friends.  The Paws Cause site gives you the opportunity to upload a picture of your lost pet, give a graphic google map location of where they were last known to be AND creates a printable flyer with all the pertinent information of your missing friend.. And on top of that -- it immediately sends an email alert to the Point studio so we can announce your lost pet on air.. Lost your pet? Post it on Paws Cause.. 

Tune in this Tuesday at 6 p.m. to hear Al Kooper/Mike Bloomfied/Stephen Still's Super Session as the Album of the Week in its entirety, cover to cover through the hits and the deeper cuts. Album of the Week is sponsored by Tree Tactics and The Humboldt Corner and can be found each and every Tuesday only here on The Point.

Put your ad dollars on the Northcoast's only Live and 100% Local Classic Rock Station!  We love our sponsors and believe in supporting all of the fine businesses that believe in us.  To make it happen for your business, call one of our down to earth and whip smart sales folk at 707-786-5104.  You and your business will be glad you did.  

Lovingly stitched by the fine folks at Fortuna Stitchwitch. Make your own Point attire, customized to your desires.. Just click here to start shopping for the finest Point Paraphernalia..